• LinkedIn profile

    10 Words to Avoid on Your LinkedIn Profile (And How to Spruce it Up!)

    LinkedIn now has more than 500 million users.

    If you want to stand out, you’ll need to avoid buzzwords that recruiters have seen a thousand times before. Some words are used so often that they eventually lose all meaning for the reader.

    In this post, you’ll learn the 10 words to avoid so you can tell potential employers what they really need to know. You’ll also learn how you can communicate your skills and expertise in your LinkedIn profile without relying on buzzwords.

    Ready to learn more? Let’s get started.

    1. Motivated

    This is one of those words that doesn’t tell recruiters much about your attitude. Anyone can claim to be “motivated,” so it’s an ineffective word to communicate your ambition.

    It’s like if you were to describe your own career as “legendary.” That’s not how it works–someone else needs to say it for you.

    2. Passionate

    Claiming you’re passionate about maximising ROI or minimizing WIP sounds a little over the top. Most people use this word because they’re aiming to set themselves apart from others when it really does the opposite.

    Use words like “specialize” or “concentrate” instead. Even better, share results that prove how focused you really are.

    3. Creative

    The word “creative” is one of the most commonly used words on LinkedIn. Instead of using this word, consider highlighting your creativity by making your profile eye-catching. Add presentations, videos, and pictures to the “experience” section.

    Think of interesting ways to stand out. Tell stories that use results and numbers. Describe your creative accomplishments in concrete terms.

    4. Driven

    Maybe your LinkedIn profile states that you’re customer driven. Or perhaps you’re data-driven. Or maybe you’re simply using “driven” alone.

    No matter how you’re using this word, it’s similar to “inspired” or “motivated” and tells recruiters nothing about you.

    Instead of using filler words, use LinkedIn to request recommendations from clients, colleagues, and managers. When you make your request, you could even mention that you’d love if they’d highlight your motivation and drive.

    Recommendations are listed in your profile right underneath your experience. These will allow you to “show” instead of “tell” your audience who you are.

    5. Responsible

    This is another word that doesn’t say much. Isn’t everyone responsible to some extent? You can also be responsible for a certain activity, which is just a boring way of telling people that you did something.

    Let’s say you work as a social media marketer. Instead of saying you’re “responsible for social campaigns,” write that you grew conversions by 60% through three social channels.

    “Responsible” is passive language that can easily be changed to an active expression. Instead of telling people what you’re responsible for, tell them what you’ve accomplished. Achievements will always be more impressive than responsibilities.

    6. Strategic

    If you’re using the word “strategic” you probably recognize that employers are most concerned about your ability to do the job. But this is another opportunity to show instead of tell.

    To showcase your strategic thinking skills, you need to use concrete terms. Highlight some of the different initiatives you kickstarted and the problems they solved for your company or team.

    7. Expert

    Have you ever noticed that true experts never actually describe themselves as experts in a particular field? While it’s great to be called an expert, you shouldn’t ever claim to be one.

    Once again, this is when you need to demonstrate your expertise. How?

    Build a LinkedIn profile with recommendations, concrete experience, and numerous accomplishments. This will demonstrate your expertise much more effectively than the word “expert” ever could.

    8. Track Record

    We all have a track record. This track record may be good or bad, but it’s guaranteed to be “proven” (this word usually goes hand-in-hand with “track record”).

    “Track record” actually implies some great things. You’ve done a lot of things, and hopefully, many of these things were awesome. You’ve made things happen, gotten results, and impacted your team or company in a meaningful way.

    Since you have a “proven track record”, you can share some facts and figures to demonstrate this. Describe waste percentages, social media followers, on-time performance rates, or even under-budget statistics. Use these numbers to prove your track record.

    9. Organizational

    This is another filler word that really means nothing at all. It’s often followed by other words such as:

    • Organizational behavior
    • Organizational optimization
    • Organizational communication
    • Organizational development

    Consider whether any of the above actually give readers a good sense of your skills. There are probably multiple ways you could describe your role and tasks without using the word “organizational.”

    When recruiters read these terms, they’re more likely to roll their eyes than think, Wow this person shows organizational behavior, I should get in touch.

    10. Extensive Experience


    Sure, you could have “extensive experience” in social media or web design. But the number of years you’ve been doing something doesn’t indicate whether you’re any good at it. You could be terrible at social media or the worst programmer around.

    What employers want to see is what you’ve done. What percentage did you increase your company’s social media followers by? How many back-end systems did you install? What kind of applications have you developed?

    Your LinkedIn profile will automatically show visitors how long you worked in a certain position when you add your dates. No one cares how long you’ve been doing a certain job unless you can demonstrate that you’re also getting solid results.

    Is It Time to Update Your LinkedIn Profile?

    As you can see, your LinkedIn profile should primarily be about proving your worth (professionally). Instead of using wishy-washy terms that are standard across almost every profile, focus on real results.

    Describing yourself as “creative” and “strategic” may sound good when you’re writing your profile. But although they’re familiar, they certainly don’t stand out to recruiters.

    Communicating your expertise and skills takes work. With a little editing, your LinkedIn profile will help you stand out from the competition.

    Need a new picture for your profile? Check out our packages today.

  • written profile

    How to Create Your Written Profile on LinkedIn

    LinkedIn is your professional face. Outside of Facebook, it’s where employers look the most for information on your career.

    But, unlike your Facebook page, it’s a lot of information about you in particular. Where you worked. What certifications you have. And more. It’s essentially your digital resume and C.V. all in one place.

    And, even though employers still require a cover letter, resume, and C.V. most of the time, you need to keep your LinkedIn written profile up to date.

    If you don’t have a LinkedIn Profile, we recommend join the more than 2 billion people on LinkedIn straight away. And that’s what we’re here to help you do. Actually, create a LinkedIn profile you can be proud of.

    1. Treat Your Written Profile Like Web Content Creation

    You need context. You need to set the scene. The first thing you need to do is ask yourself, “who is my audience?” How do you want them to feel after reading your profile? What is the takeaway?

    You’re trying to sell yourself. If you’re a writer, you want clear, concise copy that reflects your ability to write. You also want to include jargon and terminology that writers will relate to.

    Also, ask yourself what you want your readers to do once they read your profile. This really depends on your field. Are you an independent contractor looking for small jobs? Are you wanting to be hired full time and have the reader offer a major position?

    Are you a freelance writer looking for gigs? You will gear your written profile to this goal.

    2. Organize Your Content By Category

    Your LinkedIn profile is divided up into several sections. These are categories of information LinkedIn thinks is vital to your resume.

    What are the different categories you need to fill? Let’s take a look.


    “Anything you can do, I can do better! I can do anything better than you!” The classic song from Annie Get Your Gun is almost what you should convey in your strengths section.

    You really do need to be a little bit humble. But this category should be about what you can do better than most people.

    Where have you excelled? What are you good at? It’s all about you.

    Values And Passions

    What things will you never give an inch on? What is your work ethic? What really gets your mental juices flowing?

    These are the kinds of questions you need to ask when writing down your values and passions. You’ve got a moral and ethical code at work. You may not think about it on a daily basis, but it’s there. It’s how you operate.

    What is your professionality? What kind of work environment are you looking for? These things tie into who you are in relation to your work and your passions.


    This might seem the same as strengths, but it’s quite different. This defines more your individual interests that set you apart from other people. Boil your interests down to a list. Then pair them down into as small categories as you can manage.

    This will show the unique aspects of what you’re passionate about. And then this is what will show those looking at your profile that you’re unique from the crowd.

    Also, look at how you interact with other people. Are you a high-class managerial person?

    Did you know that you will get 13 times more profile views if you list your skills? That’s something that could differentiate you from the rest.


    What value have you created? You will write a sentence on each thing you’ve accomplished in your career so far.

    Make each thing sound amazing. You really have accomplished those things. Perhaps you built a new product. Or maybe you streamlined a system in your workplace. Did you write a whole novel? Publish it? Those are accomplishments you can add.

    Quantifiable Facts

    These are the numbers accomplishments. These are the data that back up what you’ve done. You speak five languages and visited twenty countries in your last job. Information like this could be invaluable to an employee.

    You could get even more detailed with your accomplishments if you know the numbers. How much you personally added to the revenue at a company for example. Or how many clients you served last year. If you can collect numbers add numbers.


    Here’s where your certifications come in. You’ve gotten awards. People have quoted you. You’ve received accolades. This is the time to write down every outside recognition you’ve received from someone. Don’t be shy. Include everything relevant to your goals.

    You Should Write Your Profile In The First Person

    How do you introduce yourself to people you meet? Do you say, “Hi! George is pleased to meet you. George does wonder, though, what do you do for a living?”

    People would cut that conversation as short as possible, smile awkwardly, and walk away. Why then do we feel like it’s a good thing to speak this way about ourselves in a resume or cover letter?

    Your written profile should be personable while remaining professional. Write the profile as if you are addressing an audience and giving a presentation on yourself and your experiences.

    The only time to avoid any particular perspective is when you are writing a list of experiences. In these instances, the “I” is understood. For example, if you wrote copy for a local paper every week say, “Wrote newspaper copy for the Alliance Times once a week.”

    Now Just Combine Everything And Write

    Start off with a provocative statement. This is called the hook. Like we said before, treat this like any other piece of online content. Give a strong opening, a solid middle, plenty of facts, a few outbound links and you’ll have an amazing profile.


    Creating a written profile on LinkedIn is pretty easy. Their interface is pretty simple. If you follow our advice on creating a LinkedIn profile, you should have should have no problems.

    If you’re looking for a great way to boost your profile with awesome professional personal photos, book a session with us today.

  • linkedin tips

    How to Make Your LinkedIn Profile Work For You

    LinkedIn is a very important social media platform these days.

    Linkedin has grown a lot, shows how much of ourselves we put into our work, and shows how important it is for people to have a digital place to talk about their career life.

    And, if you haven’t heard, more and more people are finding new jobs or hiring through Linkedin.

    Furthermore, there’s a lot of social value in a LinkedIn profile today. It’s become a part of who we are. LinkedIn gets compared and used in relation to online dating and other kinds of social Internet research.

    In short, no matter who you want to impress, dress up your LinkedIn page!

    That’s why we’ve compiled some favorite LinkedIn profile tips to help you to make your page a better window into your personal strengths and qualities, as well as to impress potential employers and others online.

    Take a look, and think about how you can put your best foot forward with a profile that’s not just “average,” but a stunning reflection of what you have learned and what you have accomplished in your career.

    Work with the Format

    Want to make your LinkedIn profile better? Work with the format the site provides.

    Make sure you know the rules and build your page so it is easy for people to read.

    It almost goes without saying that you want the best photograph available – a professional photo taken in good lighting, while you’re wearing professional clothes and looking good.

    In addition, lots of experts suggest creating attractive headlines for your profile to attract readers.

    Here’s another excellent tip that has to do with the format of the LinkedIn site — instead of going with the URL that you’re given, you can get your own custom URL that’s a lot easier to remember and type. You might not think this would make a difference — but it does.

    When viewers cut and paste all of that text garbage associated with the conventional LinkedIn URL, it ‘clutters up’ their experience on the site.

    By creating your custom URL, you’re making it a whole lot easier for people to visit and bookmark, and tag and remember your profile location.

    Use LinkedIn Features Effectively

    Another good tip is to use all of those extra features that LinkedIn provides to give your profile a bit of context. These can include recommendations, endorsements, company pages and more!

    You want to list your groups and affiliations so that people know what you’ve been involved with in the past.

    The same goes for the resume history that goes on the center of the page. This is one of the first things that recruiters and hiring managers read, so put some thought into what you include.

    LinkedIn also gives you the ability to list all your skills and tag the things that you are best at, to help people understand what you do when they visit your LinkedIn page and read about your career.

    Yet another LinkedIn feature is your network.

    This is probably the single most important feature to use in your LinkedIn profile. It’s where you reach out to people that you work with or known previously, and you build your network from the ground up.

    As you do this, you’re getting much more visibility for your profile — it’s just like when you add more Facebook friends — when you post, you have a bigger audience for your posts.

    When you extend your LinkedIn network, you’re not only getting more attention from those people, you’re building the context for your profile to make it more impressive.

    There’s one more feature that you want to pay attention to — endorsements.

    You can get your new LinkedIn contacts to endorse you for various skills, which will add proof of your abilities to your LinkedIn profile.

    Jazz Up the Content

    When you’ve mastered the basics of LinkedIn formatting and features, you’ll want to also put some work into the content that you’ve included on the page, especially in that resume portion.

    Some experts suggest using specific keywords in your LinkedIn profile, the same way that you would in a standard resume.For example, listing software skills and abilities shows recruiters more of what you can do in a clearer way.

    For example, listing software skills and abilities shows recruiters more of what you can do in a clearer way. There’s also the reality that a lot of companies run profiles or anything else through a computer program that looks for those keywords. Adding keywords can’t hurt, unless, that is, you end up keyword stuffing and making your profile look artificial or made up.

    Another good tip is to always be creative as what you put content on your profile.

    If you’re in between jobs, don’t just put unemployed — that’s a real bummer.

    Put in something creative that describes what you’re doing in the moment, whether they are self-employment gigs or anything else.

    In the same way, you want to dress up your profile by adding some of your personal ideas about your field or industry. You don’t have to write a book — just get some of your key ideas in there.

    Talk to people about what’s important to you – and they’ll probably want to read your profile more.

    Think of your LinkedIn profile as an ideal opportunity for an elevator pitch — a quick one-two narration of what you believe in and what you’re best at, to make other people believe in you, too. Brainstorm as you work on creating a fuller profile that delivers more of a concept to readers.

    Be truthful and not overly flashy — people who try to inject too much confidence and assertiveness into a profile can come off as being full of themselves.

    Another way to think about this is that just like in any part of the business world, you have to be a realist!

    Building a thoughtful and realistic assessment of yourself is going to work well for you when people actually read your profile.

    Do you have a LinkedIn Profile? What efforts did you put into creating yours?