Facebook is such a huge worldwide phenomenon that it is quickly making its way into every nook and cranny of our lives. We connect with our friends on Facebook. We use Facebook to introduce our latest crush to our buds. On Facebook we share photos of our weekend on the beach, show off the hot new dress we just bought, and trade the latest wacky YouTube videos. Facebook is becoming the place to go to find out about the hottest new trends, latest fashions, coolest new products – and the guy or gal you just met online.
After making contact with someone on an online dating site, most people go immediately to the person’s Facebook page to check them out. Online daters are finding that a person’s Facebook page gives them a more accurate and complete picture of who the person is and what he or she is really like than the necessarily brief online dating profile posted on a dating website. So much relationship information is now available on Facebook that we’re using it not just to gain insight into the personalities of potential dates, but to reveal broader changes in our dating habits and new dating trends that affect us all.
For example, last year didn’t turn out to be that great a year for most daters. In 2010, 31% of Facebook users changed their relationship status to single while only 24% announced that they were in a new relationship. Online Dating University took a look at the current state of online dating by using Facebook data to create an interesting infographic, a visual picture of dating data trends.
Next time: What the infographic reveals