• profile pic

    5 Creative Ways to Match Your Profile Pic with Your Brand

    Whether you’re looking for a new job, more clients, or the romantic partner of your dreams, you need to make sure your personal brand is on point. That’s the only way you’re going to get anyone’s attention online – no matter what your objective is. 

    To have a strong personal brand means to establish a clear representation of who you are and what you value. It’s something that should easily draw people in and make them want to know more about you.

    Most importantly, though, your brand is something that people shouldn’t have to figure out!

    It needs to send the right message to your audience from the moment they click on your profile. One way to effectively get your message across is to have a profile pic that resembles your brand. 

    Not sure what this means? 

    Here are 5 ways to create a clear connection between your profile pic and the rest of your online profile. Note: these steps apply to dating sites, professional platforms, and everything in-between!

    1. Color Coordinate 

    When it comes to branding, colors are about much more than aesthetics. There’s a whole concept of color psychology that digital designers use when creating logos and websites, which you can also use to create your personal brand. 

    The key to doing this is to first define what your values are. Take a moment to consider what you want people to think about you when they see your profile pic and browse through your entire profile.

    Identify what is most important to you and find a color that represents that. Then, pick one or two secondary colors to complete this step.

    If you’re looking to update your professional profile picture, this step has already been done for you. You should use the colors of the company brand you represent. 

    2. Use a Simple Background

    Keep in mind that color coordination can be subtle. You don’t have to dress in red from head to toe or go out and find a yellow dress. Incorporate your brand colors in more subtle ways like on your tie, your necklace or earrings, or layered into your clothing. 

    Or, set your primary brand color as your background. This has two major benefits for you: the first is the use of color psychology mentioned above, and the second is the simplicity that using a single-colored background creates. 

    Simple is good in this case. It means that your audience will be able to better focus on you because they’re not distracted by the background of your image. A single-colored background can also bring out some of your features and/or complement what you’re wearing. 

    3. Show Off Your Personality

    Creating a personal brand online is basically like introducing your personality to people from behind a screen. You want it to be approachable and interesting, so it helps to have a little fun when shooting a new set of profile pictures

    Don’t be afraid to relax a little bit and have a few laughs with your photographer. Maybe play some music or take a handful of pictures outside and have the photographer create a focus on you.

    Whatever you do to let loose, keep your end goal in mind. It’s much different to relax in a way that is still professional than it is to do so for a social profile pic or a dating profile. 

    4. Don’t Forget About Your Cover Photo

    Since you’re going through all the trouble to make sure your profile picture fits your brand, you may as well do the same with your cover photo. Many online profile platforms now offer this feature, and it would be a shame to work so hard on a profile picture just to have a bad cover photo cast a shadow over it. 

    Upgrading your cover photo and your profile pic makes your overall brand a lot stronger. The two should complement one another in a way that tells people who you are and what you’re all about.

    They don’t have to be a perfect match, though. Feel free to have fun with this combination and explore your options before you make your final decision.

    5. Fit the Frame

    If you’re not sure how to create an on-brand cover photo, refer back to steps 1-3 for insight. You can also go outside the lines and put a quote or an image of something you’re passionate about (a landscape, a hobby, your products, etc) as your cover photo. 

    No matter what you choose for either image, though, you need to make sure they each fit their respective frame! This is the final touch that makes all the difference. 

    Take your time to adjust your new profile photo in a way that represents it well no matter how it’s displayed.

    Remember, your profile image will be used in various sizes once it is set. It’s going to be a small icon when people message you, it will be a bit bigger when you’re commenting on other posts, and it’s going to be much bigger when people actually click on your profile. 

    But, it has to be easy to understand everywhere it’s displayed, and your cover photo is no different. Make sure both images fit your online profile before you consider your brand complete. 

    Get the Perfect Profile Pic Every Time

    It’s one thing to create a fun personal brand online and another to have a professional brand that makes people want to work with you.

    However, the two should have some clear similarities between them, even if you don’t use the same exact profile pic each time. 

    To make sure you get this just right, check out these additional profile pic tips

  • how to setup a facebook account

    How to Setup a Facebook Account for Quick Success Online

    Haven’t set up your Facebook account for your business yet? It’s not too let. Once you know how to setup a facebook account, you’re one step forward to creating a strong social media campaign for your business!

    Read on to learn more about how to set up this fun, free, and easy way to market your business online. 

    Which Social Media Channels are Right for You

    Knowing which social media channels are right for you starts by knowing your audience. Different audiences tend to gravitate towards different social media platforms. Instagram tends to be favored by audiences in the 15-25 age range, while LinkedIn tends to lean more towards working professionals.

    However, in the world of social media facebook continues to be king. That’s because Facebook has the largest global following with the largest range of ages and diversity groups. If Facebook was a country it would be the third largest country in the world!

    What is a Facebook Business Page?

    If you’re looking to increase exposure and get your business in front of the right eyes, a Facebook business page is likely the best option for you. Consider your Facebook business page to be a google maps, TripAdvisor and Yelp account rolled all into one.

    You can use your business page to promote your various products, create events or even broadcast live video feeds to engage with your audience. The more ways you use your Facebook business page the more leads you are likely to bring to your business.

    The Difference between a Personal Page and a Business Page

    While you may have had a personal facebook page in the past, it’s important to know that your business page is something completely different. While you will need a personal page in order to create a business page you will have to open a business page separately.

    Your business page is designed to create a brand presence for your business. Through your business page, you can advertise and promote your services and products on a more regular basis while enjoying the various features that come with the account.

    Through a Facebook business page you can directly sell products online, create 360 tours of your business, upload menus, receive reviews and more. Not to mention the many features Facebook rolls out on a regular basis.

    How to Setup a Facebook Account?

    Setting up a Facebook page doesn’t have to be a difficult process, even if you’re not familiar with the workings of the site. You’ll want to start by visiting facebook.com/business and clicking on the Create a Page link. From here you’ll be asked to select the type of business page you want to create.

    You’ll also be asked several questions regarding your business like the location of your business and the type of category it falls in. Next, you’ll be asked to add some pictures. You’ll want to start by adding your profile picture and your cover picture. These photos will be the first thing users see when they visit your page, so you’ll want to choose wisely.

    Finally, you’re free to explore your page, add on additional information and start posting!

    The Benefits of a Business Page

    If you’re using your Facebook business page correctly, you’ll find a number of benefits come out of it! Through your Facebook business page, you’ll have the opportunity to boost posts or place advertising deciding exactly what area and demographics will see posts. Also, unlike other modes of advertising, Facebook provides analytics that tells you exactly what is or isn’t working.

    If you don’t have time to stop each day and post, you can schedule multiple posts ahead of time that Facebook will post through it’s publishing tools section. You’ll also be able to share videos, photos, and even polls with your audience to get valuable feedback.

    What Your Business Page should Include

    For optimal success for your Facebook business page, there are a few details you’ll want to be sure to include. Some of these details are:

    • Your business location
    • Your business hours
    • Your business websites
    • Your business email
    • Links to other social media accounts like Instagram or Pinterest
    • A short description of your business
    • A menu if you offer food (and a phone number for deliveries if you make deliveries)
    • A menu of services if you offer services
    • Promo photos for any weekly specials you may run
    • Photo examples of the products you sell

    The Best Content for Your Facebook Page

    The best content to share on your facebook page depends on what your audience responds best to. Most audiences love informational pieces in the form of “how-to” blogs or listicles. Videos (that are uploaded directly to Facebook, not shared through a third party link) also do well in terms of sharing.

    However, you may want to take a month or two studying your audience. Post a variation of content types and then go back and check engagement. One of the best things about a Facebook business page is the analytics they offer to help you succeed.

    How to Increase Your Following

    In addition to posting strong content that your audience loves there are a number of ways to increase your following on Facebook. Some of these methods may include:

    • Running targeted ads
    • Hosting weekly facebook live sessions
    • Following other pages
    • Commenting on other pages posts

    Getting the Most Out of Your Facebook Business Page

    Now that you know how to set up a facebook account, you will want to be sure that you take the right steps to properly utilize it. Imagine your facebook page to be like an online dating page, the more you include in it the more the viewer gets a feel for who you are and what you’re about. 

    Remember, gaining followers and engagement takes time. As long as you continue to consistently post valuable content, you’ll be reaping the rewards in no time. 

  • social media pictures

    Social Media Pictures Help! Should I Have a Default Profile Across Platforms?

    Social media has become a major part of our culture these days. We use it for professional networking, finding dates, keeping in touch with friends, and more!

    This trend has gotten so big that most people have social media accounts. Studies show that there were 196 million social media users in 2016 and projections expect that number to be over 216 million by the year 2021!

    More than that, most people have many social media accounts. A Facebook account for personal use, LinkedIn for professional networking, Instagram for art and pictures, a Tinder account to find potential dates, and the list goes on!

    When you have so many social media accounts, you may notice that you have a profile picture for each one.

    Should you make an effort to keep your picture the same across all social media platforms? Should you customize your pictures for the platform you are on? How do you choose a good profile picture anyway?

    The answer is, it depends on what you are using your social media accounts for, professional or personal networking.

    To learn more about choosing social media pictures and how to present yourself in the best possible way on your social media accounts, read on!

    Personal Use Accounts

    Most people use social media for personal networking. The people who would be viewing pictures and posts would be friends, family, and acquaintances.

    If this is you, then there is no need to post the same pictures for every profile you have.

    In fact, you may want to vary your profile pictures so they match the vibe of the platform you are on.

    Your selfie in the little black dress from the club last weekend would make a great profile picture for a dating site, but not so appropriate for your grandma to see on Facebook.

    Business Use Accounts

    There are many ways to use social media for business. If you own a business you want to promote, are starting a modeling career, or trying to promote your music, you fall into the business account category.

    For these accounts, you want to focus on branding you and/or your business.

    Keeping a profile picture the same across all platforms will ensure you are easy to find and recognize.

    You don’t want someone skipping your profile in a search list because they were expecting to see your logo and you had a picture of your dog on your profile.

    How to Choose Good Social Media Pictures

    If you want to have the best social media pictures, you should look into hiring a professional profile picture photographer.

    A professional will know how to pose you and use lighting to make your profile picture look the best it could be!

    The most important aspect of your profile photo is to make sure it is a lifestyle photo. The last thing you want is for your photo to look like its from your high school yearbook or for your drivers license. Hence you never want the photographer to use a backdrop or a cheesy background image. While outdoor, on location shoots are the most popular right now, sometimes the weather or the lighting just wont work and you’ll want to shoot in a studio. There are plenty of ways to get a great lifestyle session in the studio.  Shooting around and near a window or if the studio has some interesting architectural areas like a stone or brick wall is a possibility. using various seats or stools in a open space is also very popular. All of these options will end up looking very natural and not scream “I got a pro photo shoot”. they will make you look your best in a casual atmosphere where you can shine.

    A good photographer will also be able to offer “retouching services” which will help eliminate some of the harsh affects of studio lights or direct sun with out making you look fake or unrealistic. There is nothing wrong with minimizing the effects of the camera and lighting as long as in the end you look like “you”. Having a professional retouch your photos is much safer than attempting it yourself with programs like Photoshop and making yourself look like an alien.

    One important tip, never take a selfie and post it to your online profiles!

    Taking your own picture can pose its own set of difficulties and all it really says is that you don’t care enough to take it seriously or you don’t have any friends that will help you out. Both of these are red flags.

    So if you can’t afford a professional photo shoot or can’t find a photographer near you then just ask a friend and follow these simple steps to get some decent profile photos!

    We’ve compiled a short list to help you get started:

    • Choose a camera with high resolution (usually a regular camera instead of a smartphone).
    • Know the angles of your faces and where your best side is.
    • Have your friend shoot a bit higher than eye level.
    • Look at the camera don’t look in a different direction. Engaging with the viewer by looking at the camera instills a sense of trust in you  through your profile photos.
    • Lighting! If you are outside, don’t face directly towards the sun because it will make you squint, the the sun is behind you then you will be back lit and nobody will see your face. Face in such a way that the sun is at an angle and hitting your best side of your face. Side lightning is the most effective. (The hour at sunrise and again at sunset are the “golden hours”). If you are inside, look for warmer lights or shoot near a window with light streaming in.
    • Check your hair and makeup (you never know, your red lipstick could smudge up to your nose or you could have a huge cowlick).
    • Try lots of poses. Get some close-up headshots and some full body. Even seated shots can be good if you are trying to get a whole outfit in the shot.
    • Take tons of pictures! If you take 100 shots, there is more likely to be a few that are usable than if you only take 5.
    • Know your audience. If you are taking a picture for your Tinder profile, you can afford to look more sexy than a profile picture for LinkedIn.

    If you have to use your cell phone for profile pictures, check your phones features. Some cell phones have a feature which allows you to speak a keyword and the phone will snap a picture, instead of having to press the shutter button. Using this feature will help you focus on your smile and not your shutter button.

    Profile + Picture = Popular!

    Now that you know how to take a great social media picture and whether you want to keep your branding the same across all your social media platforms, how about the rest of your profile?

    Social media pictures are not the only thing on your profile! There are sections for personal descriptions, comments, other pictures etc.

    Great news! There’s help for that too!

    We have excellent services to help get your profiles on point. Whether you need help with your personal or professional social media profile, check out our online profile services today!

  • narrative resume

    How a Narrative Resume Profile Can Help Your Job Search

    Contrary to what you may have been taught, there’s no rule – or law, for that matter – that says your resume has to be written a certain way when you apply for jobs. In fact, the latest trend in job hunting is submitting what’s known as a narrative resume. This approach shucks the standard bullets and impersonal short phrases for a human resume that lets your personality shine through and tell a story.

    Here’s everything you need to know about narrative resumes and when to use them in your job search.

    The Difference Between a Functional and Narrative Resume

    Most of us have what’s called a functional or traditional resume. This is a resume that follows a standard format and typically lists our name and contact information at the top followed by an objective section and maybe our skills. This is followed by jobs we’ve held in chronological order (with the most recent jobs being listed first.)

    For each job, we’ve been taught to list bullet points that contain our accomplishments or job duties for each position held. We usually put these in the past tense and keep them short and sweet while making sure they’re peppered with industry jargon and action verbs.

    There isn’t anything necessarily wrong with this approach. However, if you’re sending a printed copy of your resume and cover letter directly to a hiring manager and you want to make a more lasting impact, this is when the narrative resume can really do the trick.

    A narrative resume uses a little bit of storytelling to describe yourself upfront in a summary followed by the same for each job. The key to making it sound successful is to describe how you made a positive change in the department or company or solved a problem for them while you were there.

    As an example, here’s a narrative resume sample of what a marketing pro might write for one of their last held positions:

    “I was hired as a marketing manager for Piehole Pizza Company after a friend who worked there raved about my past marketing and PR accomplishments to the hiring manager.

    The company at that time was still in start-up mode and struggling to grow its social media channels and email list on a budget. As I love helping my employers save money and am passionate about the ins and outs of shoestring marketing and PR, this was the perfect fit for me.

    Within six months I had grown their Facebook page by 325% and their Instagram account by 200% by launching giveaways, starting a coupon program, and connecting with social media influencers who were a perfect fit for the Piehole Pizza brand. I also increased their email list from 250 to 25,000 subscribers.”

    As you can see, this tells a story of how a marketing manager solved a problem and saved money for Piehole Pizza Company. By breaking the story up into smaller paragraphs, it helps make it easier to read and also gets to the point right away.

    Had this been written with bullet points in a traditional resume, it would have made the reader work harder to weave the story together. It also tells a bit about the job candidate’s personality and what drives them – in this case, low-cost marketing tactics and helping a business save money.

    Your Summary is a Narrative, Too

    Instead of a bland sounding objective at the top of your resume, try writing a pithy summary instead with a similar narrative feel to it. This is your chance to interject what makes you stand out (professionally, of course) and what drives you to succeed in the workforce.

    When NOT to Use a Narrative Resume

    Here is the downside of using a narrative resume: you definitely don’t want to submit one through the employer’s online application website.

    Why? Because the employer is going to be screening resumes based on keywords and how many match up between your resume and the job description. You can still rework your narrative resume so that it includes some words from the description, but you may not want to hold your breath on receiving a response.

    The reason why is because 95% of resumes submitted through an online screening will never be seen by a person. The software is scanning resumes simply for keywords and phrases.

    What To Do Instead

    However, this doesn’t mean you don’t have any chance of getting an interview. All you have to do is locate the hiring manager’s name if possible by searching for employees with the company you’ve applied to on LinkedIn. There’s a chance that employee may not be using the site, but it’s worth the few extra minutes to double check.

    Also, another option is to simply target companies making a product or service that is fascinating to you. Locate the name of the hiring manager for the appropriate department, and mail them a physical copy of your narrative resume and cover letter.

    This is something that so few job candidates actually do, and you will stand out!

    Don’t Forget to Narrate Your LinkedIn Profile As Well

    This narrative approach works well for your LinkedIn profile as well. In addition to making sure you have a recent and professional corporate headshot, try narrating your introduction and your accomplishments at each job.

    You may just stand out to recruiters and hiring managers. Don’t be afraid to write in the first person, just as you do in your narrative resume.

    The world is changing and both employees and employers are now appreciating a personalized, human approach. Why not give the narrative resume a shot?

    Make the Most of Your Online Profiles

    The narrative resume is just one way to make your online job profile stand out. Could you use additional help, or assistance making your online dating profile stand out from the crowd as well?

    We have plenty of service for both job and relationship seekers to help them put their best foot forward online. From overhauling your LinkedIn profile to taking a professional headshot that you can use everywhere, we can help. Check out our available services today.

  • online dating bio

    How to Sound More Natural in Your Online Dating Bio

    Are you looking to make more connections online?

    Are you tired of your profile going unnoticed?

    Online dating can be a difficult world to navigate. It’s tough to decide how you want to present yourself to the world. You don’t want to seem too forced or too casual.

    This article will give you 9 tips on creating a more natural online dating bio. Read on to learn more!

    1. Try Not to Sound Cliche?

    You probably don’t talk in cliches in real life, so you shouldn’t do so in your dating profile either.

    You may be tall, dark, and handsome but there’s no need to include that in your bio. Try to be authentic in your written profile and not sound like a dating cliche.

    2. Use Your Own Voice

    Whatever you do, don’t have a friend write your bio for you. You can always ask opinions from your friends when you’re done writing it yourself, but don’t have them write the entire thing.

    You’re looking for people who want to date you, not be your friend. A dating profile bio should be written in your own voice so people know what to expect and who you really are..

    3. Include the Basics

    Be sure to include basic information about yourself like what area you live in ( not your actual address), where you went to school, and what industry you work in. This can give potential dates points to connect with you when they message you.

    Plus, people like to know they have some interests in common. Two people who went to the same college or university are more likely to feel a bond with each other.

    4. List Things You Like

    Beyond just the basics of who you are, it’s important you list the things you like.

    Try to be specific here to make you seem more authentic and interesting. For instance, instead of just saying you “love movies” say you love “Marvel superhero movies.”

    In the same aspect, be specific with the food you like, the places you like to travel, and the music you listen to. This will round you out as a person and make you seem more appealing to potential dates.

    People will appreciate the glimpse into getting to know you before even sending you a message. This can also give potential date ideas so they can take you out to do something they already know you like from your bio.

    5. Use Personality Pics

    Don’t just post a headshot of you from the neck up, looking straight into the camera unless you want people to think you’re Christian Bale in the movie Psycho. While your primary online dating profile photo is important to be a great portrait of you, you want to round out your portfolio with a variety of other photos, including full body shots. Everybody wants to see what you look like now…not 10 years ago.

    Use pictures on your profile that highlight your personality. If you’re a big reader, use a picture of you surrounded by books. If you’re an athlete, use a picture of you playing sports. It’s a good idea to include many photos of you rather than just one.

    Include a picture of you with friends or family to represent yourself as social and friendly. If you have a dog, definitely post a picture of you with your dog. A dog in your photo makes you seem instantly more likable.

    6. Don’t Post Pictures With Exes

    You’d be surprised how many times people make this mistake.

    Posting a picture with an ex-lover doesn’t make you appear desirable and as dateable as you might think. Instead, it makes you look like you haven’t gotten over this person.

    Even worse, it might even look like you’re currently in a relationship. People who are viewing your profile have no way of knowing this person is an ex. Keep photo choices to ones of just you or ones with friends and family.

    7. Use Proper Grammar

    Using proper grammar and spelling will help you appear intelligent and attractive.

    Nail down the proper use of “there, they’re and their” and “it’s and its” in order to not be written off by the grammar-savvy. Have a friend spellcheck your bio before submitting it if you’re unsure you made the right choice.

    8. Use Humor as a Dating Mechanism

    Humor makes people relax. It disarms them and makes them put their guard down.

    People love being around others who make them laugh. Apply this to your online dating profile by adding a hint of your own sense of humor.

    If nothing comes naturally to you, don’t force it. But, adding a pun or a silly list of reasons people should date you could get you more matches.

    This lets people see your playful side and makes you appear less threatening. More often than not, people would rather go on a date with someone silly than someone who’s too serious.

    9. Be Positive

    No one wants to go on a first date with a Debbie Downer. It’s important you keep your profile light and positive. Don’t complain about how online dating hasn’t worked well for you because this will automatically scare people away.

    It’s also best not to mention the terrible break up you went through or your cat who just died. Remember, you haven’t even met these people yet. You don’t want to bog them down with your life problems before even going on a first date.

    You want to appear low maintenance and happy in your profile to draw people in.

    Use These Tips to Create an Amazing Online Dating Bio

    With these tips in your wheelhouse, we’re confident you’ll be on your way to getting more matches online. Keep in mind people want to see an authentic version of yourself, so write your bio and post your photos accordingly.

    Need extra help setting up your online dating bio? We’re here to help. Check out our services here!

  • linkedin photo

    10 Career-Killing Mistakes to Avoid With Your LinkedIn Photo

    Do you feel like your LinkedIn profile isn’t getting the traffic it should?

    You have great credentials, stellar references and testimonials, and a killer resume. So, what gives?

    Chances are, it’s your LinkedIn photo. We hate to break it to you, but future employers, like everyone else, do judge a book by its cover.

    Now, we’re not saying you need to look like Kim Kardashian in your profile pic. But, you do need to make sure the photo you post to your LinkedIn page is professional, and that it says “I’m the one for the job!”

    How do you do that, exactly?

    Well, there are certain mistakes you need to avoid. Read on to learn the top 7 mistakes to avoid with your LinkedIn photo.

    1. It’s Too Old

    Do you have a favorite old photo of yourself that you love to post again and again?

    Well, if it’s old enough where it would make someone do a doubletake and wonder if that’s really you, then it’s time to put that photo in your computer’s archive.

    Updating your photo shows employers that you’re invested in your personal brand. And, it helps make you look “current.” No one wants to hire someone who looks like their mind and ideas are stuck 20 years in the past.

    2. No Photo

    This could be the biggest cardinal sin of LinkedIn profiles.

    Not having any photo at all honestly gives people the skeeves. It makes you look like a scammer, or, it makes it look like you’re that old guy who hasn’t figured out how to use social media platforms yet.

    It can also make it look like you don’t care enough about your LinkedIn profile to put up a picture.

    It never looks good to potential employers when you don’t have a LinkedIn photo. So, even if you are planning to take a professional photo soon, just put a temporary one up in the meantime.

    3. The Tough/Serious Guy

    Many people think that a serious/tough looking LinkedIn photo helps portray that they are serious workers. But, unless you’re applying for a job as Justin Bieber’s bodyguard, there’s no need to look too serious.

    So, if your photo is you in a tight shirt, showing off those biceps, and glaring into the camera, it’s time for a new look. The only thing you’re actually saying to employers with this photo is that you’re full of yourself, so take a new pic and don’t be afraid to flash a smile!

    4. The Adventure Photo

    That awesome photo of you swimming in the ocean with sharks or skiing down the Swiss Alps?

    While these photos are great, they don’t belong on a LinkedIn profile. To be quite honest, when employers are seeking candidates, they’re not interested in what you did on vacation.

    Also, when you post a photo of yourself engaging in some sort of activity, the instant assumption is that this activity has to do with your work. Therefore, many employers will end up passing you over simply based on your photo.

    So, save the adventure photos for Instagram and Tinder, and stick with one that’s simple.

    5. The Weekend Partier

    Hey, we all love going out and having a good time on the weekends. But, there’s absolutely no need to put your weekend shenanigans on display for your future employers.

    A photo of you with a drink in your hand, or even a photo of you out at a club or bar, has no place on LinkedIn.

    We’re sure your future employers are fine with you partying, but it shouldn’t be their first impression of you.

    6. The Bachelor/Bachelorette Contest

    We don’t doubt that you’ve got some good angles.

    But if your photo screams, “I’m looking for love and I enjoy long walks on the beach,” it’s time to swap it out.

    A photo that looks like it could be used for an online dating app looks pretty ridiculous on a professional site like LinkedIn.

    Sure, you may look great in it. But, you also need to look like you can get the job done. A photo of you staring off into the distance doesn’t display that.

    7. The Selfie

    If your selfie game is strong, you may be tempted to post a selfie as your LinkedIn photo. But, save these photos for the washroom. They look unprofessional and lazy on a LinkedIn profile.

    And, by the way, no matter how far you extend your arm or what selfie stick you use, people can still tell it’s a selfie. You’re not fooling anybody.

    8. The Pet Photo

    Future employers have no problem with the fact that you love your furry little friend, but, displaying that love on LinkedIn isn’t the best idea.

    Unless you’re a vet or work directly with animals in some capacity, save the photos of you and your pooch for your friends to “ooh and aww” over.

    Trust us, your pet won’t get offended they didn’t make the cut.

    9. The Crop

    Another common mistake that happens with LinkedIn photos? People posting ones that have been obviously cropped.

    A cropped photo looks super spammy, so even if it’s a great photo, if it doesn’t fill that little circle perfectly, it’s time for a new one.

    10. Low Res/Shadow

    Is that you in that photo?

    If someone has to squint to make out your features due to low resolution or lighting that produces a shadow, it’s time to update your LinkedIn photo.

    Take the time to take a photo in quality lighting, and then to crop it so it’s the right size. Zooming in and out will give it that pixilated look.

    Lights, Camera, Action: You’re Ready for Your LinkedIn Photo

    Now that you know about all these LinkedIn photo mistakes, it’s pretty clear what option is left for your LinkedIn photo: one that is professional, clear, simple, and welcoming.

    If you don’t think you can achieve that image on your own, book with us. We can help you take the perfect LinkedIn photo to complete your profile.

  • corporate headshot

    Is Your Corporate Headshot Stuck in the 90s?

    Believe it or not, studies have shown that people will judge you based on the simple shape of your face. If you’re trying to get them to remember you in a corporate environment, match your corporate headshot with your resume to fend off judgment. However, if your headshot looks outdated, with all kinds of soft focus or a boring background, you could be suffering judgment before you even get the chance to interview. 97% of recruiters and hiring managers review your linkedin profile and spend time looking at the photo you uploaded to your profile

    Here are four ways to keep your headshot from holding you back.

    1. Update Your Look

    If you take a strong look at your headshot and realize it’s a little bit of a throwback, it’s time to scrutinize the way you dressed up for it. Even if you’re under 30, it’s still possible for you to have a look that seems really dated.

    That could be because of what you expect someone to want to see from you in a corporate headshot. However, in a world where the biggest billionaire CEOs on the planet are famous for wearing hoodies and turtlenecks, you could relax your look a little bit.

    While you still want to show up in professional or semi-professional garb, your posture could be a descendant of midtown Manhattan boardrooms of the 1980s. Your posture, positioning, where the camera is angled, and even how the focus on the camera is set could be affecting your look.

    Take a second look at your hair, your makeup, and glasses if you wear any. If you haven’t made an update to your hair in a few years, you may want to have it styled in a more modern look for your next headshot. Your makeup could be overdone or set up for the wrong kind of look.

    If you’re still wearing small frames or old wireframed glasses, they might not be the style that you’re looking for.

    2. Show Up Looking Like You Really Do

    One of the things you find in more modern headshots is a lack of pretense and pomp familiar to earlier headshots. In another era, it was common for corporate headshots to have an intimidating or even an aggressive style. The implications that come through in a headshot are subtle but powerful.

    However, these days, you want your headshot to accurately represent how you look on an average day.

    When you send a headshot, you can’t have it look old or dated because you’ll be showing up expecting to look like your photo. Going for an interview and not looking like your headshot is tantamount to showing up for an online date where you don’t match your profile. While there will be some conversation about what you’re there for, a distracting buzz that can keep your interviewer from focusing.

    Even if you look similar, if your hair looks vastly different, they’ll expect that you would have updated your headshot. Take every potential hurdle out of your way so that your interviewer can focus on your qualifications.

    3. Update it Every Few Years

    Whether or not you’re staying in your current job, you should update your headshot every two or three years. Whenever you change jobs, you should change your headshot to something that fits what you’re doing now. Keeping an old headshot is like holding onto an expired credit card… it’s just not going to work

    Every single job in every single industry is up for change in the current economic climate. Not a single position is steady or as dependable as it once was in previous eras. Companies merge and let go long-time employees, leaving your career up in the air if you don’t have a backup plan and aren’t close to retirement.

    That means that you could have to quickly cobble together your resume and headshot to start looking for new work. If you have an updated LinkedIn profile, you could hop right back into the market quickly. In order to have a competitive profile, you’re going to need a headshot that is up to date and looks modern.

    4. Make a Strong First Impression

    With the amount of hiring that’s done on social media sites and online job directories, you have to make a strong visual impression quickly. You only get one chance to stick out from the other candidates that your potential new boss or HR rep is going to be looking at. The best way to stand out is to have a strong photo that makes a great first impression of confidence, intelligence and approach-ability at first glance.

    Be fun and positive, no matter what industry you’re in or what job you’re going for. Your photo needs to show potential employers that you’re going to be someone who is fun to work with and can contribute to the work environment. Every workplace has the potential to be stressful and having someone who is positive on board can turn the tide.

    Since you only get one chance to make a first impression, there’s a lot of pressure on your headshot to do the work of sharing who you are. If your headshot looks outdated, potential employers could draw wild conclusions from your willingness to learn new things to your ability to handle technology. Who knows what an employer could be looking for?

    Just make sure you’re happy with how you look and that you present something authentic with your headshot.

    A Corporate Headshot is a Valuable Tool

    In the world of corporate business, a professional headshot has its own kind of powerful but nebulous currency. It’s hard to place the exact power that a corporate headshot has, but nevertheless, it’s a meaningful tool. Update your headshot so that you can avoid being perceived in any way other the way you want to be seen.

    To avoid making common mistakes in your LinkedIn profile, follow our guide.

  • profile photo

    What Does Your Profile Photo Say About You?

    Are you putting your best face forward?

    We’re not talking about photographing your good side, though that’s relevant. We’re talking about what kind of photos you use on career, dating and social media sites.

    What does your profile picture say about you? It can’t mean that much, right? Wrong! Your profile photo could be the difference between prince charming contacting you and him swiping left.

    The influence of your profile picture doesn’t stop at romance. You could even miss out on your dream job if your headshot is sending the wrong impression. 97% of recruiters and hiring managers look at your linked profile alone and spend time studying your profile photo to get a sense of you.

    Scary stuff, right? It’s going to be okay. Your FOMO will feel better after you read our tips below.

    A Case Study

    People are serious about finding out what their profile picture says about them and others. So serious, in fact, that a team of five authors did a case study.

    The study, called Analyzing Personality Through Social Media Profile Picture Choice, looked at 66,000 different profile pictures. They looked at the profile picture and made personality assuptions based on expressions and appearance.

    After they thought they got a handle on their personality through their photo, they read through their tweets. The study showed that when someone is perceived one way in a picture, others will read their tweets in the same perceived tone.

    For example, if you have a picture that looks confident and happy, people will read your tweets assuming you wrote them in that light. If you have any tweets that could be read as sarcastic or serious, depending on the intention, they’ll go with the more positive meaning.

    It’s fascinating. The things they tested for in the case study weren’t just smiles or no smiles. They looked for a large variety of positive and negative traits that were perceived just from the users profile photo alone. For example they looked for “openness” which is a personality trait correlated with intelligence and adventure.

    People whose photos rated high for “openness” are deemed more attractive, intelligent with a sense of adventure in this experiment.

    Other Emotional Traits

    The study looked at other emotional traits like “conscientiousness” of the person in the photo. Someone staring blankly into the camera was not deemed as conscientious. In addition, people who did not smile or look directly at the camera were deemed “orderly” and “self-disciplined”.

    Those who had colorful photos and looked happy in their pictures were rated highly extroverted and came across as highly agreeable and would be easy to talk to or approach.

    Don’t get that twisted with “agreeableness” though, which was another emotion researchers looked into. It essentially is a friendliness rating and had to do with smiles and facing the camera and looking directly into the the lens to engage the viewer.

    Finally, they looked at photos that rated as “neurotic”. Not neurotic as in crazy, but neurotic as in unpleasant emotions or a negative feeling. It’s the opposite of agreeable and extroverted.

    People who’s photos were deemed neurotic tend not to face the camera in their profiles or wear glasses. For some reason profiles of people wearing glasses tended to be judged as neurotic or negative.

    Glasses and neurotic ratings were the most consistent correlation in all of the research.

    So, what have we learned? The study isn’t available to the general public, but the preview showed us that profile pictures really do matter.

    People make assumptions about someone’s entire personality and tone (of tweets or posts) based on how they look.

    Want to know what your profile pictures say? We’ve got that information below.

    What Your Profile Photo Says

    Go look at your profile picture right now. If you use different ones on different media, pick one for this experiment.

    What does it look like? Which way are you facing? How’s the lighting? Here’s what all that means

    Low Light and Focus

    Remember back when we talked about the openness personality trait? It has to do with adventurous and being approachable.

    Your photo shows openness if it’s a little edgy. Maybe you have some shadows in your picture or you picked a darker filter.

    You may be facing slightly away from the camera or not be the main focus of the picture. This tells people you’re ready to try new things – but only if and when you want to!

    The Perfect Angle

    Are you one of those people who uses Snapchat filters in their profile picture? Hopefully not for a site like LinkedIn, that would be a red flag for employers.

    But if you’re always posting selfies, especially the kind where you raise your arm up to get a good downward angle, it correlates to conscientiousness.

    You took that profile picture because you believe profile photos should be the best version (photo) of yourself. You come off as adhering to rules and caring about things like the status quo.

    Multiple People

    There are two ways having other people in your shot can go. Either it means that you’re agreeable or that you’re extroverted.

    In the scheme of things, it’s probably both. People with “coupley” photos tend to rate as agreeable. Maybe it’s because people can easily imagine someone loving you.

    People in larger groups look more extroverted. These are party pictures or those with 3+ people.

    Depending on the sites you’re posting on this can be a good or bad thing. For the most part your profile photos should only include you. You can imagine someone looking at your dating profile and wondering who the person they are supposed to be focusing on is. If recruiters are looking at your LinkedIn(R) profile you don’t want them guessing who the candidate for the job is now do you. While the perception of agreeable of extroverted can be a good thing, there are other ways to get the perception across with out clouding the issue with additional people in your profile photos.


    If your profile picture shows a negative expression or a blank stare or you look sad then people will perceive you negatively. This tells people you’re dramatic and not much fun to be around. While we don’t advocate faking it, your profile photos is you first chance to make a lasting impression on people looking at your profile. If you’re feeling sad or negative then don’t bother taking your profile photos until you improve your mood or attitude. Why shoot yourself in the foot going forward just because you took a bad photo.

    Finally, never upload a cartoon or abstract image as your profile picture, this never works and leaves people with a very poor impression of you and the feeling that you’ve got something to hide. Not exactly the best first impression.

    What Did You Think?

    Bottom line…your profile photo matters and people judge you based on it. If you want to be successful in your job search, career, online dating or even socially then you have to be aware of what your profile photos say about you and the impression they give to others.

    Now that you know the depth of the profile photo psychology, what is your picture saying about you? Do you come off as agreeable or extroverted?

    Maybe controlled and consciousness? None of them are inherently bad, except maybe the neurotic photo. Each says something different about you and depends on what you’re using the photo for.

    Keep it in mind the next time you go to change your picture. You can check out the full case study (if you like technical writing) here.

    Scared you’re sending the wrong message and missing out on what you want out of life? Let us help you! Our professionals are here to help you create the very best profiles imaginable.

    Click here to learn more about our services.

  • nyc rooftop bars

    Impress Your Date With Stunning Views From the Best NYC Rooftop Bars

    You did it–you made the perfect profile and now you’ve set up a date. This leads you to the next obvious question: where are you going to go on your date?

    The good news is, you’re in the Big Apple, and the city has all kinds of treasures to work in your favor. Why not take advantage of one of the city’s best resources (the view) and spend some time at one of the best NYC rooftop bars?

    Here, we’re taking a look at seven of the best rooftop bars in New York, so you can be sure to get your date off on the right foot.

    The Press Lounge

    If you want New York’s sexiest rooftop bar, check out the Press Lounge. There’s a distinct aura of swankiness you won’t find anywhere else.

    Located in Hell’s Kitchen on the 16th floor of the Ink48 Hotel, Press Lounge offers solid views of the Hudson. You’ll figure out the swanky vibe as soon as you spot the reflecting pool, elegant decor, and the offerings on the cocktail menu.

    The good news is that Press Lounge isn’t prim about it–there’s a fireplace and cushioned rattan sofas, so you can be comfortable while you impress.

    Westlight at the William Vale

    If you want to go all out to impress a special someone, go to Westlight at the William Vale Hotel in Williamsburg. When we say it’s one of the best rooftop bars in Brooklyn, we mean you don’t just have a view. You have the view.

    We’re talking nearly panoramic, unobstructed views of Manhattan, Queens, and Brooklyn, which can be enjoyed either from outdoor tables or indoor couches.

    Sure, the menu is a bit pricier than the fare you would find 22 stories below, but chef Andrew Carmellini’s upscale food is downright inspired. Think eggplant dumplings, the most decadent potato skins in the city, and the Giddy Up (gin, yellow chartreuse, ginger, and celery).

    Pod 39 Rooftop Bar and Lounge

    The views will remind you that you’re still in the Big Apple, but there’s a certain escapism in Pod 39 that lends itself to a great date.

    If anything, the brick arches and colorful tiles feel more Latin American street fair than Manhattan, but that works in Pod 39’s favor. The cocktails certainly help too–think Chilean sangria, fruity drinks, or the ever-classic margarita pitcher.

    Plus, the menu features several specialties by Salvation Taco, and what’s a more delicious and fun way to start a date than margaritas and tacos?

    A word to the wise, though: Pod 39 is truly open air, so check the weather before you make a reservation.

    Gallow Green

    We’re pretty sure if you looked up “hidden treasure” in a New York dictionary, there would be a photo of Gallow Green.

    Located in Chelsea on the roof of the McKittrick Hotel, Gallow Green is basically The Secret Garden (if The Secret Garden were a hip rooftop bar in NYC).

    If you’re looking for a breathtaking skyline view, Gallow Green isn’t your bar of choice. But that’s hardly a drawback–it has plenty of magic all its own. You’ll think you jumped through a rabbit hole into a lush secret paradise with romantic lighting, lush flower trellises, even an antique train car.

    All the better to get a little closer on a first date–because what’s more romantic than someone into Chelsea’s best-kept secret? Did we mention the nooks and crannies and pizza?

    230 Fifth

    If you want a better chance of getting a table, you could do worse than 230 Fifth in Flatiron, which is one of the largest indoor/outdoor rooftop bars in the city. And it overlooks the Empire State Building, to boot.

    It’s open year-round (think inflatable igloos in winter and heat lamps on chilly evenings) a happy hour on weekdays from 2 to 7 p.m. There’s also a great brunch menu on weekends from 10 a.m. to 4 p.m., all without a pretentious vibe.

    The Crown

    If you want to take the tastes of Chinatown to the next level, check out Dale Talde’s handiwork at the Crown, located on the 21st floor of the Hotel Bowery 50.

    Despite the massive bottle-service menu, the vibe is actually pretty low-key (if you get there before the crowds set in). Cocktails are served at an interior lounge facing the deck, but the menu features neighborhood flavors like dragonfruit, lychee, and papaya with sake, soju, and the more traditional beer and wine.

    The decor is minimal (portraits of Bowie and Biggie and floor-to-ceiling windows) but when you have views like these, the decor doesn’t need to be fussy. The Crown offers views of everything from the Freedom Tower to the Manhattan Bridge to Queens and New Jersey.

    Broken Shaker

    There’s been a ton of hype around this offering from the Freehand Hotel, and now that it’s open, you can understand why.

    The original Broken Shaker is in Florida, and left big shoes to fill: it came in No. 18 on last year’s World’s Top 50 Bars.

    This Broken Shaker does its able best to live up to the hype. It lets the atmosphere do some heavy lifting, which is a fair choice–it has the feel of a city respite recalling its tropical cousin, with bamboo fencing, wood paneling, lush tropical plants, and wicker lampshades.

    Stay for the food and cocktails. There’s the cheeky signature, the Cocoa Puff Old Fashioned (which does, in fact, taste like Cocoa Puffs), but the fan favorite is the Preserved Lime Caipirinha.

    Share the popular Yemeni malawach flatbread, served with tahini, spinach, and artichoke labneh.

    A Profile That Takes You to NYC Rooftop Bars

    Ready to take a romantic sojourn to the NYC rooftop bars?

    Of course, it helps to have the right profile to get you there in the first place.

    If you need more tips, check out our blog for more ideas, like these seven tips on finding love in the city.

    If you need help crafting your online profile, you’ve come to the right place. Click here to find out how we can help you take your profile to the next level, check out our packages, or take the initiative and book a professional.

  • linkedin photo

    Are You Making These Mistakes With Your LinkedIn Photo?

    As of 2017, LinkedIn had over 467 million users. For a professional, networking platform, that’s pretty impressive.

    If you are like most professionals, regardless of if you own your own business, are searching for work, or just want to connect with others in your industry, you have created a profile on this growing site.

    That’s great. LinkedIn was designed to help you connect with others. However, there are some all-too-common mistakes users make when presenting themselves on LinkedIn. One of the most detrimental is using the wrong type of profile photo.

    Your LinkedIn photo is a “first impression” of sorts, along with your written content. As a result, you want to make sure you make a great one. One of the best ways to avoid problems with your photo is by avoiding some of the most common mistakes, which are found here.

    Using an “Oldie but a Goodie”

    Is there a favorite old picture of yourself you absolutely love? Do you seem to keep going back to it when it comes time to upload a profile picture? If so – stop right now. This is a huge mistake.

    It’s time you realize that this picture needs to be stored away in your device’s archive folder. You need a recent picture where you look like, well – you. After all, if you are networking for a job or connections, you want people to be able to recognize you if you ever meet in person.

    Using a “Weekend” Photo

    Everyone likes to go out and have fun, regardless of what they do or where they are from. However, your weekend pictures should be restricted to your friends’ circles.

    LinkedIn is definitely not the right place to showcase these photos. If you do, others may not take your seriously, limiting the benefits you gain from this site.

    Hiding Your Face

    You need a profile picture where potential clients or employers can see who they are going to deal with. If your photo is dark, photoshopped or gloomy, it means your face isn’t very visible.

    A good rule of thumb is to avoid using these types of pictures altogether. Otherwise, you may not make that great of a first impression.

    Using a Photo to “Show Off”

    Remember, LinkedIn isn’t Tinder, and it’s not used the same way Facebook is. LinkedIn isn’t designed to help you get a date or attract interest from the opposite sex.

    The image you upload needs to reflect professionalism and help build trust, instead of trying to attract more attention. If you think your picture would be great for a dating site, then it doesn’t belong on LinkedIn.

    Funny Faces

    Goofing off and having fun isn’t prohibited; however, LinkedIn isn’t where you should try to showcase photos of you doing this. Try to choose a photo where you are smiling in a friendly manner.

    Remember, your future clients and networks are going to be more eager to connect with a real, genuine person, rather than someone who looks “silly.”

    Photos with Your Pet

    Unless you work with animals for a living (i.e. you are a vet), you need to change any pictures you have put on LinkedIn that include your dog, cat – or animal of any type, for that matter.

    The goal for LinkedIn is to create and maintain a professional appearance on your profile. Your pet may actually hinder your ability to grow your network and, as a result, your career.


    While taking selfies may be an addiction for you, it doesn’t mean you have to upload these photos to LinkedIn. Save them for a more appropriate platform, such as Instagram.

    Regardless of what you think, people are going to know if you have taken a selfie. If this is the case, then clients and possible employers may view you as being an amateur.

    Not Having a Photo at All

    There are many users who have opted not to put a photo on their profile at all. However, a justifiable reason not to post a photo is a rarity.

    In the digital world of cyber-interaction and social media, your photo is what helps to personalize your profile and helps others develop a human connection to you.

    Also, many people ignore a profile without a picture. The last thing you want is to be ignored, right?

    Photos that are too Far Away

    Don’t bother with a full-body photo on LinkedIn. The area you have to display your picture is just one square inch. If you try a full-body shot, no one will be able to tell what you look like.

    Think driver’s license picture when developing your LinkedIn profile. This is the type of shot you should try to use.


    If you have used a logo for your profile picture, then you are showing virtually everyone else on the site that you have no idea how to use it.

    Did you know that using your company logo as your profile picture is actually against LinkedIn’s terms and conditions? It’s true!

    If you want to use your logo, then you need to create a company page and post it there. Profile pages are for people and company pages are for your business.

    Choose the Right LinkedIn Photo for Profile Success

    If you want to get the most from your LinkedIn profile, be sure to use the best LinkedIn photo available. Avoiding the mistakes listed here is a great way to start this search.

    If you need more information about choosing the right LinkedIn photo, or even how to find the right online dating picture, visit our blog. We can help ensure you make a great first impression, regardless of what platform you are on.